Founded by the leading Swiss private bank Pictet & Cie in 2008, the Prix Pictet has rapidly established itself as the world’s leading prize in photography and sustainability. The award has a global audience of over 400 million. It aims to uncover outstanding photography applied to confront the most pressing social and environmental challenges of today.
The Prix Pictet aims to uncover photographs that communicate important messages about global environmental and social issues within the broad theme of sustainability. Each cycle has a specific theme. The first three cycles wereWater, Earth and Growth. The current theme is Power.
The Prix Pictet Power tour begins in Munich in late October 2012 with an exhibition at Bernheimer Fine Art Photography from 24 October – 9 November. This will be the first time that the Prix Pictet has visited the city.
The theme of the fourth cycle of the Prix Pictet Power has great creative reach. Power embraces contradiction and paradox in equal measure. The same forces that result in disaster and despair can also generate hope and renewal. Advances in technology to generate renewable energy mean that the powers of the wind, the sea and the sun can now be converted into sustainable forms of energy.
Luc Delahaye was announced as the winner of the Prix Pictet Power at the Saatchi Gallery, London on 9 October 2012. Delahaye was shortlisted for his 10-image submission drawn from the outstanding body of work that he made from 2008-2011, and was awarded by an independent Jury of 8 people. This is the first time the winner announcement has been made in London, and the work of the twelve shortlisted artists will be exhibited at the Saatchi Gallery until 28 October 2012, and is free to the public: Robert Adams (Amerika), Daniel Beltrá (Spanien), Mohamed Bourouissa (Algerien/Frankreich), Philippe Chancel (Frankreich), Edmund Clark (Grossbritannien), Carl De Keyzer (Belgien), Luc Delahaye (Frankreich), Rena Effendi (Aserbaidschan), Jacqueline Hassink (Niederlande), An-My Lê (Vietnam/Amerika), Joel Sternfeld (Amerika) Guy Tillim (Südafrika).
The winner of the Prix Pictet Commission was also announced as Simon Norfolk. Norfolk will travel to Afghanistan, where Pictet & Cie plans to support the work of the Swiss-based charity Medair who are providing crucial support to the Bamyan Province.